VINTAGE ROYAL CROWN RC COLA NEHI CORP SODA POP DRINK CARDBOARD SIGN RARE PIECE

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VINTAGE ROYAL CROWN RC COLA NEHI CORP SODA POP DRINK CARDBOARD SIGN RARE PIECE :
$125.00

style=\"text-decoration:none\" height=\"27px\" valign=\"middle\" face=\"arial\" A young pharmacist named Claud Hatcher developed Royal Crown Coalas a bottled drink in 1905 to sell in his family\'s grocery store, After customers clamored for the drink, the family expanded into the soft-drink business, starting Union Bottling Works....Its best-selling product, Chero-Cola, helped the company grow so rapidly that by 1920 it had 700 franchise bottling plants....
When the market for Chero dropped off, the company discontinued the beverage, pushing forward with a fruity soft drink called Nehi instead....In the midst of the Great Depression of the 1930s, Nehi began to struggle, competition and lackluster sales made it hard for the company to pay its bills, Hatcher died in 1933, and H. R. Mott took control of Nehi, dropping poor-performing drinks and streamlining operations to make the company debt free in a year, Mott\'s plan included taking the original Chero-Cola and reintroducing it.....
The new Chero-Cola,released in 1934 and named Royal Crown after Hatcher\'s first drink, was a big hit, and in the late 1950\'s the company changed its name to Royal Crown Cola Company.....
This old piece here is a killeradvertisement from the 1940\'s.....The colors and advertising on the piece is gorgeous, and it\'s cardboard....so it\'s a rare survivor.....
It measure\'s36 1/2\" by 26 1/8\" and it reads; \"Litho in the U.S.A\" \"U.O. Colson Company, Pairs Ill.\"....
This is a beautiful piece, the colors and images are awesome.....it looks to be cut short and there are some crinkles and wear around the edges.......

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